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Supadü creates innovative new Kallo Food Academy Facebook Page

Supadü has worked with digital agency Work Club to revolutionise Kallo Food Academy’s Facebook presence.

In under two weeks the Supadü created an attractive community hub where natural and healthy food lovers can engage with each other and exchange recipes and healthy eating tips. The page incorporates a redesigned logo in the style of a coat of arms and the motto "In food we think".

The Facebook page and associated new website brings alive a host of illustrations. Created with a brief to unify Kallo Foods’ offering of rice cakes, stock cubes and soya drink behind a central positioning that focuses on natural ingredients and smarter eating. The agency’s solution was to create a central hub on Facebook that collects expert advice, shares recipes and curates free apps to encourage smarter eating. 

The new platform consists of over 30 pages and includes a host of Supadü’s applications to create an engaging and informative experience. Features include insights into allergies and additives plus which fruit and vegetables are currently in season. The page also includes a blog, products and recipes and an insightful video entitled ‘Project Bitez’ using Supadü’s new YouTube app plus the build of a mobile site.

Elaine Underwood, Marketing Director at Kallo Foods, said: "We wanted to create something very different that not only inspires people to engage with Kallo and think about their food, but rewards them for doing so with new ideas, recipes and apps that they can share with people like them.

"Kallo is well placed to champion thoughtful eating in the UK, which has the potential to positively influence our overall attitude to food and the way we eat."

WAI Managing Director Geoff Metzger added: “We are extremely pleased with the new Kallo Food Academy Facebook page and how well it has been received by followers and those within the industry. Embracing the new way Facebook works and the possibilities to publish on it with Supadü, this page is yet another example of the high-end solutions Supadü offers in terms of usability, the array of new apps and speed of implementation.”