Supadu Help
Website Design Tips
Plan your site
The terminology used in web design derives from that used in house building eg: "under construction" web holding pages). Wireframes (or skeleton diagrams) are a good way to clearly layout your website and explain your site to others. Having a clear idea of what your site will contain – its navigation and product ranges – will save time and money further down the line.
On brand
It's essential that the design of the site is consistent with your company's offline branding (print and advertising). This includes the tone of voice and style adopted.
Be consistent
The site's theme is important. Decide on this and make sure it follows through each part, featuring the same colours, fonts and alignments, even through the checkout process. Your company's logo should be in the top left, making each page uniform.
Keep it simple
When a website has too much imagery, text, fonts, links and colours it can be painful viewing (we've all encountered those using yellow Comic Sans font on black backgrounds). By keeping the design simple and not being afraid to use "white space", visitors will be more attracted to your online store; therefore more likely to stay longer and best of all, purchase.
Think like a customer
When designing a website, put yourself in your audience's shoes. Try to imagine who they are and play to their needs. For example if they're young, using lots of imagery and animation, plus offers will catch their attention. If they are of an older generation, design with large, clearly readable fonts and functional imagery. When designing navigation buttons, make sure they're easy to see and large enough to click using a finger – it's likely that your site will also be accessed via handheld, touchscreen devices such as the iPhone.
Stock imagery
It may be cheap and cheerful, but that’s also what it will say about your business. We believe it is hugely important to stock your image assets for consistency and speed of implementation.
Captions
Every image has the ability to carry hidden text and Google can see this data. Help your site's search engine ranking by titling your photos with relevant information.
Size does matter
Can visitors to your website view all your images clearly? Displaying them too small will render them useless, but too large and they could appear “blocky” or soft. Also be mindful that using photos too large in file size will slow down the loading of the web page and therefore increase potential for shoppers to make a quick exit.
