Supadu Help
How to get more from your Supadü website with better marketing and content management:
Keyword Research: Do proper research and planning for the keywords you wish to target.You will want to be sure you are targeting the correct keywords. You want keywords that are highly targeted to your site.
Target Niches: Several search engines identify specific themes, or niche areas of websites. By targeting certain niches within your target category, you can gain top spot for top niche keywords. Many times your subpages will hold top rank for these excellent keywords.
Make Your Site Sticky: Review your site navigation and content. Once the targeting category of the website has been planned it is important to review the structure and content itself. After all, once searchers find your site, you will want quality content to keep them interested, and easy to use navigation to help them through their purchase.
Good Content Should Appeal to Both the Customer & Search Engines: This can be extremely difficult to balance, as it is nearly impossible to satisfy both 100% of the time. However, it is good to cater to the customers first, as they should be considered most important.
Keyword Weight & Density: If the ratios are too low you will not rank very well for your targeted keywords. Conversely, if the ratios are too high, some search engines may view this as keyword stuffing and penalize your site.
Meta Tags: Meta tags are still an important part of your content. Although some search engines are placing less weight on these. You will want your keywords to appear at least once in your title and description. It is usually ok to make your title and description tags the same. Remember to cater to your existing and potential clients first.
Competitor Research: Keep an eye on what your competitors are doing. You will want to conduct a search on the keywords you are targeting, and attempt to mimic the strategies used by the top ranking sites. You can view the source of many sites, allowing you a sneak peek at their title, description, and keyword meta tags. Find what works, and copy it.
Customer Feedback: When a customer makes a purchase on your site, ask them for their opinion or feedback. They may give you insight on another advertising angle you can use, or which advertising program is providing the best results and why.
Monitor: An excellent way to monitor your site is with a program called WebCEO. The free trial lasts for 15 days. Using this program, you can do a full review of your site.
Constantly Review Your Site's Statistics: Use a tracker to keep a detailed summary log of your customers.
Review Your Advertising Statistics: Whenever you run an advertising campaign, it would make good sense to keep a detailed log of your results. You could create a spreadsheet to track information such as how much the campaign cost, start date, completion date, profit or loss, advertisement used, among other details.
Keep Going: Never be satisfied after reaching a good position in the market. Highest levels of SEO competition and constantly changing algorithms, mean that you cannot afford to become complacent.
